![]() It’s raised more than 100 million from backers including Microsoft (MSFT) and Verizon (VZ). Our media platform reimagines the brick-and-mortar shopping experience for consumers in the cooler and. Though not all of Walgreens’ customers are fans, Cooler Screens’ concept has attracted prominent brands like Coke (KO), Pepsi (PEP), Nestle (NSRGF), Kraft Heinz (KHC) and Monster (MNST). 1-10 Series C Private 6,700 Highlights Total Funding Amount 80. Noting that stores like Walgreens and Kroger have been essential for many shoppers during the pandemic, Avakian said, “It’s obvious to everyone that brick-and-mortar retail is here to stay. Cooler Screens is transforming retail cooler surfaces into IoT-enabled screens. ![]() this will ultimately enable the platform to reach 75 to 80 million consumers. What exactly is Cooler Screens doing The company is replacing old glass cooler doors with digital smart screens that display up-to-date product information, dynamic consumer reviews, and. Walgreens was a founding retail partner and they are currently rolling out the technology into 2500 stores. ![]() Instead, its appeal to advertisers is the fact that it gives them a way to reach consumers “in a safe environment, where they’re in the mindset for shopping.”Īvakian said that since March, the startup has grown from 40 brands advertising on the platform to nearly 150. The Cooler Screens ecosystem includes retail partners, the brand partners, and technology partners such as Microsoft that power screen and cooler functionality. Many couples need some time after breaking up to cool off. If we prove all of that to you, we’d love to start bringing into this marketplace the CPG brands that are relevant to consumers in your stores, and now we become the last mile of advertising.”Īvakian said that unlike most forms of digital advertising, Cooler Screens doesn’t gather any personal information about the viewer. There have been dozens of couples who keep us glued to our screens. He added, “We can digitize your stores, and as we do that, we’re willing to put our money where our mouth is and show you that the consumers will love us: The NPS scores will be through the.
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